If I was to list the top 3 things I miss most about the mother land it would look something like this:
1.Soft Water (apparently this exists)
2.Vitamin D (the natural type)
I’m a huge advocate of finishing off a look with some type of hair/head accessory. Hat, scarf, ribbon, feather, hell I’ll put a basket of flowers on my head if I think it pulls the outfit together, however, I tend to continually search unsuccessfully for pretty, on trend, special hair attire here in the UK.
MIMCO undoubtedly shines as Australia's leading fashion accessories brand and sits sweetly in an exclusive position between luxury designer and high street brands. There is simply no comparison on product design and exclusivity here in the UK. A plastic head band from Claire’s for example, is a bit like a lucky dip, you never know what you're going to get. Generally their £2 bands are so tight and rough around the edges that they leave you with a behind the ears headache and a nasty “I was wearing a head band earlier” line indented in your do - an issue that one doesn’t have to worry about when purchasing an ergonomically designed MIMCO hair accessory. Price of course will double even triple with the purchase of MIMCO over Claire’s, provoking the question – do we only get what we pay for?
Accessorize is a cheap and sometimes nasty version of MIMCO but once again it’s a lucky a dip. I have a lovely beaded clutch I’ve used for years from Accessorize but have found every pair of own brand tights to have laddered in the first 5 minutes or tend to bunch, giving me a bad case of elephant ankles, not great considering height at 165cm is clearly an issue here. I have never been disappointed with a MIMCO product (bag, scarf or hair product) and have always got more than my monies worth out of their high use. What Im chasing now is an answer to this accessory heaven here in London.
At one point I heard a rumour that this retail dream was moving into high profile locations across the UK and Ireland, the first due to open around September 2007, hhhmmmm I strongly believe I have my finger on the London fashion pulse and I'm yet to hear about any MIMCO stand alone boutiques, concession spaces or wholesale relationships here in London, have you?
2 of life's little luxuries - boyfriends and MIMCO hair decoration